Boy London founded by Stephane Raynor in 1977, Beloved by the underground, but frequently courted by an overground hungry for a piece of BOY’s trademark attitude, it remains the label that everyone wants to be wearing and seen in.
Boy London was worn by many celebrities such as Warhol and Madonna, Punks through to New Romantics, club kids to fashionistas, all have worn BOY.
It was only in 1980 when the creative element of BOY came into its own and things started to go into the stratosphere. Fuelled by a constant desire for reinvention and a hunger to set innovative new styles and trends, BOY quickly became the most iconic and talked about and wanted label on the planet.
Packed with one off original pieces and classic BOY prints (as well as new collaborations with cutting edge designers), BOY remains as influential, and in demand, as ever.